ADDRESS Interview with Lemonni.

Define your craft in 3 sentences or less. Whimsical and playful surface pattern design with a touch of mid-century style.

Describe your creative process. I usually start with sketching my ideas in a notebook or on iPad. Sometimes I use a different medium to paint, such as watercolours and acrylics. Once I’m satisfied with my sketches or drawings, I digitize and import them into Adobe Illustrator or Photoshop. Next, I work on how my motifs and graphics would work together as a pattern, and then start to incorporate colours into the pattern. After I finalize my pattern, I like to print it out and test it in different scales. I also like to mock up a few images with my patterns to see how they look from a 3D perspective.

Regarding our specific projects for this time – This is the first time that I collaborate with furniture designers (Willow & Stump), and the creative process is very different from mine – there’s a lot of problem solving as well as trial and error through prototyping. It’s challenging for me because I’m so used to thinking and creating in 2D. I have learned so much during this collaborative process. I can’t wait to have more collaborations with people from different fields in the future!

Where do you find inspiration when experiencing a creative block? Take a walk with my dog; go on a short trip; field trip research on style and colour trends (aka go shopping); dance battle with my husband.

What advice would you give to young designers / makers / artists / creatives aspiring to make it in their field? Never stop trying and be true to your own style.

What’s your dream project? Having a collection of home goods with my pattern designs, kind of like Martha Stewart but way cooler.

What art / design trends are you excited about? I’m actually not a big fan of trend, because sometimes trend means something that’s overly used, such as the copper in 2015 and marble in 2016. It’s especially true in surface design. Unfortunately sometimes I’m asked to follow the trend with my designs in order to appeal to the market.