ADDRESS Interview with Wasted Effort.

Define your craft in 3 sentences or less. WASTED EFFORT is an ever-evolving exploration of my visual interpretation of the world, usually in the form of bright, playful jewelry (and occasionally housewares). I started off using traditional metalsmithing techniques in brass, silver and gold and have amended those methods to incorporate materials like lucite and acetate for a futuristic punch. The result is fun, joyful pieces meant to start conversations and spark creativity.

Describe your creative process. All I think about is making. I want to learn everything, I want to try everything, I want to do it all! My creative process is definitely a fire hose approach, I have so many crazy ideas and I try them all. Some of them turn out exactly as imagined, many of them end up completely different (and even better, in unexpected ways) and a bunch of them are total, complete duds. Allowing myself the freedom to explore these ideas without worrying too much about the end result is where I find the most joy in my job.

Where do you find inspiration when experiencing a creative block? Over the past year and a bit, I have done a few month-long challenges where I force myself to make one new thing every day and post it on Instagram, to hold myself accountable and share my creative flow. It’s a really humbling process, which has actually informed a lot of my methods. It made me realize that wonderful things can happen when I push myself a little harder, even if I’m really not feeling it… and that sometimes I just have off days, which is fine too. It taught me not to be so hard on myself when I’m feeling blocked, because maybe today isn’t yielding anything great, but tomorrow might be my most inspired day yet!

What advice would you give to young designers / makers / artists / creatives aspiring to make it in their field? Social media is your friend, but it’s not your mentor. Since we’re all exposed to the same influences and trends, it’s impossible to escape what others are doing and what is currently exploding across the design world. However, allowing that to inform too much of what you’re making (or worse, pandering to it, in the hopes of jumping on the bandwagon) stifles your own creativity and allows you to get lost in the fray. Find your own voice and use social media as your amplifier, don’t let it dictate your art.

What’s your dream project? Lately, I have been dreaming about creating really large-scale sculptural work or furniture. I’m excited about the idea of expanding my current aesthetic in lucite and metal to a much larger scale, but I’ll need to learn some new techniques and processes, explore some new tools and probably fail a whole bunch along the way… so needless to say, I’m excited!!