ADDRESS Interview with Will Morrison.

Define your craft in 3 sentences or less. I am a designer and craftsman driven by a love of materiality, evocative forms and experimentation. My goal is to create objects that are useful, beautiful, and made to last. I like to push the edge of what is possible while simultaneously creating work that is warm and approachable.

Describe your creative process. My process is iterative and usually starts with sketching and making models to see if I like an idea. I try to iterate as many versions as I can before I start to refine the finished product. I will often make prototypes before a finished product in order to work quickly and figure out all the details.

Where do you find inspiration when experiencing a creative block? I can find inspiration in almost anything, but typically I look to the fringes of culture, art and nature. If I am blocked creatively I try either to make an internal change physiologically or an externalize like traveling or going somewhere new.

What advice would you give to young designers / makers / artists / creatives aspiring to make it in their field? Be willing to put your work out there even if you think it could be better. Having something to talk about and get feedback is very helpful. Be persistent and play the long game. Take the time to figure out what it is you do that is authentic – Its the only way to stand out from the crowd. Also don’t be afraid to do derivative work, as long as you learn something from it and don’t pass it off as your own. I have always found it helpful to do experiments and use my hands as well.

What’s your dream project? I would love to design a public space or a sculpture in a public space.